Zero Waste Initiative

Design Thinking


“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, president and CEO of IDEO IDEO--the leader implementor of design thinking methodology--designed the OpenIDEO platform with a heavy emphasis on design thinking principals. This starts during the research phase of the solutioning process, where particular value is placed on ideas that empathize with the needs of the target population. As this research is translated into many different actable ideas, those that strike the best balance between desirability, feasibility, and viability, are further developed.

Encourage experimentation and innovation

The government has provided a supportive business environment with financial incentives to develop, test and commercialise innovative industrial water solutions; The Public Utilities Board allows companies to test their nascent technologies on Singapore's waste and saline water